One in three Brits want to become vegan within the next year

The vegan movement is still going strong across the UK. In fact, according to a recent survey, a third of Brits are looking to try a vegan diet in the next year.

The survey, which included 2,000 adults, was commissioned by vegan milk brand Nurishh.

Among them, half of those who want to eat vegan care about the benefits of the planet, and 53% of people choose a vegan diet because it is a healthier choice than regular meat and fish.

43% of people who want to try veganism say eating meat is unnecessary, while 30% want to try something new in the next year. And in particular, nearly a quarter believe that eating vegan will boost the number of followers on social networks.

Survey participants also said that their biggest obstacles to eating vegan are taste, cost and the lack of favorite dishes.

A growing trend in the UK

Among all participants — not just those who wanted to give up meat — nearly two-thirds felt that going vegan was “trendy.”

And almost half said they would continue to eat vegan, even if "tempted". But 50% feel confident that going vegan will be easy to do.

Deborah Blaser at Nurishh said the results demonstrate a “growing trend in our society”.

Blaser said: “Plant-based sales have doubled in the last five years, but the products taste good and help curious, flexible Brits who are planning a product switch with a small amount,” Blaser said, according to The Sun.

The results echo previous findings relating to the UK's changing eating habits. In September, reports emerged that 30% of Britons are now eating less or no meat at all.

The same month, research revealed that almost 60 percent of children in the UK are vegetarian or vegan or want to be vegetarian.