Launched in March 2018, Vive (formerly known as Sống Thuần Chay), is a community organisation with the purpose of providing information and knowledge about a vegan lifestyle, organising community events and producing life changing media. One of Vive's most prominent campaigns; the 7-Day Vegan Challenge, which has attracted tens of thousands of young people and celebrities to participate.
After just a few months of its establishment, the “7 Day Vegan Challenge” campaign has inspired ten of thousands of people to try a vegan lifestyle. As well as our challenge work we also provide a lot of useful information about veganism to our hundreds of thousands of followers on social networks. That's not all. We also organize many community events such as Saigon Vegfest attracting almost 10,000 participants in Ho Chi Minh City (2019 and 2022).
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